Chapter 10: Other Techniques the
Media and Government Use
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Other Control TacticsWhat I described in the prior chapter is the tip of the iceberg of techniques that are used by the media to brainwash people. Here is a short list of other techniques:
Diversion / Distraction From What is Really Going On:This tactic is where the media diverts your attention from the real issues and consumes your attention with irrelevant and/or far less important issues. For example, America always seems to be at war. This never-ending battle with our "enemies" is partly a diversion to distract people's attention from corporate and government corruption.
By diverting people's attention towards external enemies, American politicians are able to distract our attention from our internal corruption, which are like a virus or "cancer" and cause far more damage than our external enemies. The public has no idea how corrupt many high ranking officials are because they are consumed with external "enemies."
As an example, because of corruption in Congress, Congress has given Codex Alimentarius Commission (an agency of the United Nations) the authority to determine what nutrients can and cannot be sold in America (this is a major loss of American sovereignty). This authority, for a variety of reasons, has not yet been exercised.
Avoiding The Debate By Using Deception:In this tactic, the media makes it sound like they are covering all of the issues of a debate, when in fact they are only talking about a small segment of the issues in the debate. For example, in December, 2002, Newsweek magazine published a major article on "alternative medicine." They even talked about cancer. But you can rest assured they didn't mention any of the top 100 alternative treatments for cancer. They were talking mainly about alternative medicine being used to treat the symptoms of chemotherapy. By doing this the reader thought that when they finished reading the article, they knew everything there was to know about alternative treatments for cancer, when in fact they knew absolutely nothing about alternative treatments for cancer. In other words, the readers didn't even know there is a debate or war between orthodox and alternative medicine. They think the two sides are closely working together.
Misinformation:This takes many forms. It can take the form of bogus research, designed to discredit valid research. It can take the form of misinformation about treatment plans, bogus "patients," and so on. Anything that includes a lie or false information fits into this category. And that is a lot of things.
Blacklisting:This is an interesting form of propaganda. I have previously mentioned the four viewpoints that a person needs to look at in order to make an informed decision. In this method only one of the four viewpoints are mentioned, the orthodox view of itself. The other three subjects are totally blacklisted, as if one side didn't even exist. This, in fact, is a major way of keeping the truth about alternative medicine from the public, the subject is simply ignored. Since most people get the vast, vast majority of their information from the media, the people don't even know one side of the debate even exists. I will give examples of this in a future chapter.
The Last Word:Some media shows like to pretend they present both sides of issues. Frequently, when they present both sides of an issue they will actually have someone from both sides of the fence speak. But it is not what you think. The person the media station doesn't like is always interviewed first. The selections chosen from the interview with the person they don't like may be very abbreviated and may be designed to make the person look rather dull, meaning not very smart. But it gets worse. They then let the person they like give the "last word." This person always explains why the first person was wrong, then explains why their own interpretation is correct. The second person is always portrayed as very sharp and very intelligent. A good announcer can enhance the differences between the two people and make the second person look even smarter. Putting the two interviews together, it is partly an attempt to mute the first person, then let the second person criticize the first person and then present the "far more intelligent" case by the second person. It is critical that the favored person go last. That way when the second person is finished, so is the debate. The first person never gets a chance to refute what the second person said. The listener is left with a bad taste in their mouth for the first person and ends up thinking they understand all of the issues. The listener, of course, ends up agreeing with the second person. It is a technique that appears on the surface to be unbiased, but yet it is among the most pernicious techniques of all.
Name Calling/Slander:This is a technique of belittling the major players of the enemy. Quackwatch uses this technique in almost every article they write. They say something slanderous about one of the proponents of alternative medicine. They even have an entire article attempting to belittle Linus Pauling!
Glorifying the Team Players:It is hard to pick up an issue of Reader's Digest (in fact it is probably impossible) without finding at least one article that glorifies orthodox medicine. Frequently, they have an article glorifying a doctor. Other times they have an article about how a patient was saved by one or more wondrous orthodox doctors. Other times they have an article about a disease and how orthodox medicine is "closing in" on this disease. Etc. They are constantly glorifying orthodox medicine.
We Must Save The Public:Enter the corrupt FDA, FTC, ad nauseum. As I write this, the FTC is trying to get more control over the internet. It totally irks them to know that there is a medium that they cannot control. Their job is to shut down, by force if necessary, all truth about cancer. They do a great job. They, of course, focus on the abuses that are done on the internet, as an excuse to gain more control over the internet. They want this control in order to suppress the vast amount of truth that can be found on the internet and the potential for distributing truth on the internet. In other words, they focus on people who are less than 1% as corrupt as they are, and use the abuses of these people "to save the public by giving them (the far more corrupt group) more power." This is by far the most common tactic used by power hungry governments. Almost all power the government gains (e.g. a new government agency or new powers) is by finding some "event" they can leverage to argue for more power so they can presumably protect the public. For example, the Patriot Act, which is supposedly a reaction to terrorism, is in fact nothing but trashing the constitutional protections we have. Virtually the entire Bill of Rights has been destroyed by using this technique. The media are masters at blowing up the significance of a single event in order to promote an ever growing and ever more powerful government. Hitler used this technique all the time.
Step By Step:This is not so much a misinformation technique as it is a way to get what you want in spite of overwhelming public concern. As an example, suppose a company wants its product approved by the FDA. But suppose that the overwhelming public scientific evidence is that the product is toxic and causes brain damage, death and a host of other problems. It is not enough to simply have the pharmaceutical company produce false "scientific" studies. Even overt political corruption cannot get you what you want. What do you do? No problem, you introduce the product in stages, step by step, such that no single step causes too much of an outcry, but taken together, the steps get you the profits that you want. Of course, a good example is Aspartame. Here is a very, very shortened summary of how J.D. Searle got Aspartame approved, even though it was known to cause over 90 different illnesses:
In other words, with enough effort and money, and using the step by step protocol (from dry foods to soft drinks), virtually anything can eventually get approved by the FDA. The step by step protocol is used by virtually all governments to get what they want. When Hitler conquered a country he did not just march in and kill all of the Jews, that would have raised a public outcry. He did it small step by small step, such as by making the Jews wear arm bands, then causing them to lose their companies, then segregating them from the general public, then putting them in concentration camps, etc. As another example, the anti-gun people do not want private citizens to own guns. As the bumper sticker says: "When guns are outlawed only outlaws will have guns." Thus, step-by-step, laws are passed in cities, states and nationally to increase the number of people who have to register guns, and the number of types of guns that are outlawed. The newest step is H.R. 2038. This step-by-step process will not end until all non-criminals have their guns confiscated.
Hidden Agendas and Deceptive Titles:This is another common technique used by corrupt governments to get what they want. And, as always, the media is at the front of the massive deception. In this case the "titles" and "issues" presented to the public are vastly different from the intended purpose of the organization or issue.
For example, there is an organization called: Wow, with all of these high sounding names, OCCAM must have a fabulous web site supporting and helping alternative health research. It is all a lie. OCCAM exists to suppress the truth about alternative medicine. It exists to lure people who contact the NCI away from the truth about alternative medicine. Its name implies it is pro-alternative medicine, but its actions are totally anti-alternative medicine. Such deception in titles are common in government, charities, ad nauseum. The "American Medical Association" has no interest in your health, it is effectively a labor union. The "American Cancer Society" has no interest in seeing people cured of cancer, it is interested in luring research money away from alternative medicine and in raising money for orthodox "research." And the list goes on and on. Copyright (c) 2003, 2010 R. Webster Kehr, all rights reserved
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